marketing your property
home estate agents has product knowledge, and lots of it. But what does this mean to you, the Vendor?
Firstly, it gives us, your Agent, the ability to understand your home's sales potential. Superior product knowledge puts us in the unique position of understanding this potential – taking out the guesswork.
Secondly, accurately determining a properties market value is a skill, developed over many years. A properties worth is determined by assessing what has been recently marketed and sold in your local area.
And thirdly, we continuously update our database to enable us to draw comparable sales information; providing you with an accurate assessment of your properties worth.
Don't do it alone and make selling property an overwhelming task; home estate agents can help you achieve your goal.
- Thank you for considering HEA to sell your property!
- Active member of REINSW
- Which method of sale?
- Marketing Strategy
- Sample Advertising - Print - Quarter Page
- Sample Advertising - Print - Half Page
- Sample Advertising - Print - Full Page
- Sample Advertising - Internet - Small Preview
- Sample Advertising - Internet - Full Advertisement
To view the official agency agreement for the sale of residential property from the Department of Fair Trading NSW, click here.
Thank you for considering HEA to sell your property!
At home estate agents, all consultants have completed a professional program based on our service guarantee and we all demonstrate a clear understanding of the ethical obligations applying within the Real Estate Industry.
We are fully aware of the importance of your property, as it is the single largest investment in the majority of people's lives. We are therefore mindful of the responsibilities for which we are entrusted.
It is your guarantee of integrity, service and sound advice. We take pride in our reputation and we take pleasure in assisting new and long term clients.
Active member of REINSW
The choice of an agent is critical in order that the right professional advice and the proper service are obtained. Choosing real estate agents should be like selecting any other specialist service where it is normal to check the credentials and skills of the practitioner.
Some benefits in dealing with a real estate institute member are:
- » An REI member must have (professional indemnity insurance), thereby giving consumers greater protection. With premiums increasing threefold it is essential that agents do take out this type of policy not only for their own protection but also for their client's protection as well.
- » An REI member receives the (best real estate training) available at all levels.
- » An REI member has direct access to all property legislation, regulations and advances in technology.
The conduct of all real estate is controlled by state government legislation and regulations. However it is important for you to know that membership of the REI is voluntary and not all real estate agents are members. A member agent has taken the next step and agreed to abide by the REI code of ethics that are actively administered and enforced by the institute. These ethical standards not only protect property consumers, it also promotes fairness in the agent's dealings with one another.
Which method of sale?
Despite what some agents may tell you, it is important to note that there is no single best way to sell your home without first considering the property market at the time. Furthermore each home and each owner is different and every case should be judged by its merits. In short you should choose the method of sale that is best suited to your home, its location and the types of buyers likely to be interested. However our experience confirms that the 2 most successful methods of sale are private treaty (for sale) and auction.
Marketing Strategy
In short, we dont just advertise on paper and internet, we go to just about every avenue to successfully market your property!
- » Media
- » Editorial
- » Signage
- » Internet
- » Inspections
- » Neighbourhood Promotion
- » Buyers on-call
- » Window display (In 2 offices in the eastern suburbs)
- » Digitalised images & Virtual Tours
- » Personalised web page design
Your home will be presented in the very best way possible. Samples of our attractive media and internet advertising campaigns can be seen on the next few slides.
